MEET...
CHLOE SCARLETT
Director of Rare Basic
Chloe Scarlett is the Director of Rare Basic, a leading supplier of premium mannequins and visual merchandising solutions to retailers and brands across the UK and beyond.
Growing up in a family with a strong entrepreneurial spirit, Chloe is the daughter of Gay and Bruce Briggs, who founded the company in 1990. Their passion for business and innovation has influenced Chloe's approach to design and leadership.
Today, she continues that legacy by driving Rare Basic's commitment to exceptional design, customer service and creative retail presentation.
With a keen eye for detail and a deep understanding of the retail environment, Chloe works closely with fashion brands, retailers, visual merchandising teams and manufacurers to deliver inspiring display solutions that bring stores and products to life.
Under her direction, Rare Basic continues to evolve, combining industry expertise with innovative products that help clients create engaging customer experiences.
Passionate about building lasting relationships and supporting the ever-changing retail landscape, Chloe is focused on ensuring Rare Basic remains a trusted partner for visual merchandising professionals, delivering quality, creativity and outstanding service at every stage.
