JD SPORTS
JD SPORTS’ NEW FLAGSHIP — TRAFFORD CENTRE
A flagship store. A statement of intent.
In 2025, JD Sports returned to its North West roots in spectacular style, opening its biggest-ever store at the Trafford Centre.
Spanning an impressive 41,000 square feet, the flagship celebrates the journey of a brand that began with a single shop in Bury and has grown into a global force in sportswear, streetwear and style.
As a key mannequin supplier to JD Sports, Rare Basic supplies all Nike mannequins across the retailer’s stores. For this landmark opening, our team developed a series of bespoke new poses designed specifically for the Trafford Centre flagship.
With a clear focus on JD’s customer demographic, every detail was carefully considered to capture the attitude, confidence and individuality at the heart of the brand. The result was a collection of poses that brought the product to life while reflecting JD’s distinctive visual identity.
Following the success of the launch, the new mannequin poses were subsequently introduced at JD Sports’ Stratford and Oxford Street stores.
A standout project for a landmark store, demonstrating how considered mannequin design can help translate brand identity into a powerful in-store experience.
